I GIVE YOU WHAT
THEY WANT

You have got a great product, but how are people to know? They are bombarded with marketing material, and they will only listen if they believe that you really understand their needs. Their reality. And that’s a reality that can be hard to see when standing in the proverbial forest of your business. You’re an expert on you. They’re not.

I build a bridge between you and the outsider.

LET’S TAKE IT
STEP BY STEP

From the factual message through information structure right down to tone of voice, vocabulary and punctuation, I provide you with rationales for why you should communicate in a certain way. I deliver branding and content strategy, information architecture, creative concepts and copywriting that are relevant and enticing to your most loyal fans and harshest critics. Your customers.

HERE’S WHAT I
WILL DELIVER

I do everything from very big jobs to relatively small ones. Behind-the-scenes stuff like research, analysis, conceptualisation, branding platforms, content strategy, SEO/SEM and user experience. And, of course, the creative concepts and copywriting for all your marketing units, such as:

  • Website content
  • Social media
  • Brochures
  • Print advertising
  • Radio and video scripts
  • Brand profiles
  • E-commerce listings
  • Product packaging
  • Email campaigns
  • Newsletters
  • Sales letters
  • Strategic plans
  • Editorial content
  • Press releases
  • Business proposals
  • User manuals

THIS IS HOW I
WILL DO IT

Before you get into the creative, someone has to do the research, analysis and conceptualisation to establish what are the strongest and most relevant messages and rhetorical structure. It can be you. It can be me. I deliver creative execution to client briefs, but I also start with a blank slate. You can simply ask me to produce content strategy and copywriting for a website about X. I will write the brief with you and guide you through the process all the way to the finish line, liaising with designers and developers as necessary.

CLIENTELE

My clients are an inspirational lot. They do just about anything. They dig mines out of the ground to open roads when the war is over. They create beautiful artwork and send it off into space on a rocket. They give you hot water on tap – in the Middle Of Nowhere. They find work for people and people for work. They make movies. They build houses. They plant trees in the concrete jungle. They sell real estate, fashion, tools, SaaS, IaaS, power generation, nutritional supplements, jewellery, furniture, fleet management systems, eBooks, eCards, meditation aids, medical hardware, medical software, electrical contracting services, bagels and aftermarket lighting for some of the world’s coolest sports cars. Among other things.

Yes, my clients are a motley crew. If they have anything in common, it’s probably their appreciation for the fact that I truly care about what they do. Whatever that may be.

CUSTOMER
TESTIMONIALS

CONTACT
DETAILS

Got a project that you would like to discuss? Call me today, and we’ll throw around some ideas for starters.

MELBOURNE