How often do we click past those two words to learn what it’s actually all about? In a world where opinions are formed and expressed through McNugget-sized bits of more or less credible text, ignorance has gone viral. That’s terrible for mankind as a whole. But it also means that you can quickly become more knowledgeable and better equipped than your competitor.
You just have to take that one extra step.
Contrary to what much of contemporary advertising might make you believe, copywriting is not necessarily about witty wordplay. Whilst being witty might help achieve your goals, good copywriting is essentially about directing the reader’s train of thought in a subtle,Read More