All Power Services

All Power Services (APS) sell power generation products and electrical contracting services in a very special corner of the world: Papua New Guinea, where blackouts are part of everyday life. I was tasked with producing concepts and copy for their entire website, and after a sweltering but nonetheless enjoyable conference in Cairns, the strategy crystallised. You might spot it hidden behind the pictures and copy at the APS website.

Live view and PDF links in box to the right.


  • Client All Power Services
  • Industry Electrical Engineering
  • Media Website
  • Live view PDF