City West Water

Victorian state utility provider City West Water, who service over a million households, businesses and industries, are running a massive urban greening project together with some 13 local councils and other state bodies. Titled Greening The West, it is a highly political endeavour. In fact, when City West Water approached me about writing their strategic plan, I was told that they had had another communications consultant work on it over a six-month period without gaining final approval from all stakeholders. I changed the information structure around completely and rewrote the plan from top to bottom in a few days’ time. Signed, sealed and delivered. And, importantly: approved.


  • Client City West Water
  • Industry Public Utilities
  • Media Strategic Plan
  • PDF