Joolca Australia

Every touch point presents an opportunity to build rapport with your customers. Take the standard dry-as-a-bone order confirmation, for example. Does it HAVE to be nothing more than a repeat of whatever the customer just entered online?

No.

It can be different. So very, very different.

Here’s the order confirmation email I wrote for outdoor equipment company Joolca (click PDF link to the right).


  • Client Joolca Australia
  • Industry Outdoor Consumer Goods
  • Media email
  • PDF