Every touch point presents an opportunity to build rapport with your customers. Take the standard dry-as-a-bone order confirmation, for example. Does it HAVE to be nothing more than a repeat of whatever the customer just entered online?
It can be different. So very, very different.
Here’s the order confirmation email I wrote for outdoor equipment company Joolca (click PDF link to the right).
- Client Joolca Australia
- Industry Outdoor Consumer Goods
- Media email