Joolca Australia

Imagine being able to enjoy home comforts wherever you are: power, heating, cooling, running water… Melbourne engineering company Joolca are on a mission to create that future. To uncompromising engineering standards, they are perfecting one product category at a time. Starting with everything water.

It’s clearly a popular concept, because in the five years Joolca and I have worked together, they have gone from inception to over 10,000 customers and 100 stores nationwide. During this time, I have delivered everything from slogan (Think outside) and website creative to LinkedIn profiles, sales letters and point-of-sale material. And every last bit has been a pleasure to work on; the guys at Joolca are a copywriter’s dream – knowledgeable, smart and creative.

Here’s a brand presentation for prospect business partners (click PDF link in box to the right).


  • Client Joolca Australia
  • Industry Outdoor Consumer Goods
  • Media Digital Presentation
  • PDF