Truvalue Dental are a dental surgery clinic with a difference; as opposed to their competitors, they manufacture their own crowns, veneers and bridges right here in Australia. Problem was, thanks to their economy of scale, they are comparable in price to those businesses that sell less-than-savoury implants imported from Asia. There was a risk of people perceiving them as “too cheap”. Yet Truvalue didn’t want to simply crank up the prices and compete with the more expensive surgical clinics; that strategy didn’t gel with their demographics. So they needed a way to sell at lower prices without devaluing a brand built on blue-chip, Australian-made quality. And I gave it to them (strategy, concepts and copy by yours truly – design by client).
Live view and PDF links in box to the right.