How often do we click past those two words to learn what it’s actually all about? In a world where opinions are formed and expressed through McNugget-sized bits of more or less credible text, ignorance has gone viral. That’s terrible for mankind as a whole. But it also means that you can quickly become more knowledgeable and better equipped than your competitor.
You just have to take that one extra step.
Creating rapport
There are a few things to keep in mind when building your reputation as a passionate and caring service supplier. Perhaps the most important one is to build your integrity from the bottom and up. That is, looking closely at
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Why my favourite ad has no copy
Ogilvy Mexico City created the Land Rover print ad “birds”. It shows a flock of birds taking flight from the dense bushes of a rugged hillside. And there's a Land Rover logo. But nothing else. No headline. No body copy.
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Online copywriting: be as big (or small) as you want to be
I recently discussed brand strategy with a client who, like most others, relies on their website to make first impressions. We were talking about SEO, Google ads, paid social, video content, blog article writing, downloadable whitepapers, user experience and everything
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The foundation of your empire
Until people have had a chance to experience you or your product for themselves, your marketing IS your brand. It’s only the reality of your prospect customers that counts; it doesn’t matter what you “actually” have to offer if they
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How does your client interpret you?
Efficient advertising doesn’t tell people what to think – it inspires them to think themselves, directing their train of thought so that they always arrive at the conclusion you want them to reach. That way, people take ownership of the
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