How often do we click past those two words to learn what it’s actually all about? In a world where opinions are formed and expressed through McNugget-sized bits of more or less credible text, ignorance has gone viral. That’s terrible for mankind as a whole. But it also means that you can quickly become more knowledgeable and better equipped than your competitor.
You just have to take that one extra step.
I recently discussed brand strategy with a client who, like most others, relies on their website to make first impressions. We were talking about SEO, Google ads, paid social, video content, blog article writing, downloadable whitepapers, user experience and everythingRead More