Creating rapport
There are a few things to keep in mind when building your reputation as a passionate and caring service supplier. Perhaps the most important one is to build your integrity from the
Read MoreWhy my favourite ad has no copy
Ogilvy Mexico City created the Land Rover print ad “birds”. It shows a flock of birds taking flight from the dense bushes of a rugged hillside. And there's a Land Rover logo.
Read MoreOnline copywriting: be as big (or small) as you want to be
I recently discussed brand strategy with a client who, like most others, relies on their website to make first impressions. We were talking about SEO, Google ads, paid social, video content, blog
Read MoreThe foundation of your empire
Until people have had a chance to experience you or your product for themselves, your marketing IS your brand. It’s only the reality of your prospect customers that counts; it doesn’t matter
Read MoreHow does your client interpret you?
Efficient advertising doesn’t tell people what to think – it inspires them to think themselves, directing their train of thought so that they always arrive at the conclusion you want them to
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