Creating rapport

Posted on 4 August, 2020 by Paul Walden

There are a few things to keep in mind when building your reputation as a passionate and caring service supplier. Perhaps the most important one is to build your integrity from the

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Why my favourite ad has no copy

Posted on 3 August, 2020 by Paul Walden

Ogilvy Mexico City created the Land Rover print ad “birds”. It shows a flock of birds taking flight from the dense bushes of a rugged hillside. And there's a Land Rover logo.

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Online copywriting: be as big (or small) as you want to be

Posted on 7 July, 2020 by Paul Walden

I recently discussed brand strategy with a client who, like most others, relies on their website to make first impressions. We were talking about SEO, Google ads, paid social, video content, blog

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The foundation of your empire

Posted on 12 September, 2017 by Paul Walden

Until people have had a chance to experience you or your product for themselves, your marketing IS your brand. It’s only the reality of your prospect customers that counts; it doesn’t matter

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How does your client interpret you?

Posted on 12 September, 2017 by Paul Walden

Efficient advertising doesn’t tell people what to think – it inspires them to think themselves, directing their train of thought so that they always arrive at the conclusion you want them to

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Your copywriter

Paul Walden, that’s me. Freelance copywriter in Melbourne. In the game since 2001. Agency background. Language lover. Covering everything from medical software to streetwear. Occasionally author of Hemingwayishly clipped sentences.