Addressing the “why”
When looking for new key staff members, remember that the very best talent won’t be sold on the pay cheque and career opportunities alone. Simon Senek sums it up beautifully in his
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Pioneering new technology
In the space of emerging and rapidly evolving technology, you can count on website visitors to need a lot of guidance. They might not even grasp the full scope of what it
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Showing inner potential
You might be selling a lot of quite different products, which all have their own unique selling points. But if you have key strengths that apply to them all, make sure that
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Training resellers
Reseller floor staff can do a lot for your sales - if they know to appreciate your product. But they are often young, casual employees who won't necessarily be thrilled to study
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Stirring the imagination
Whether you're selling off the plan or a finished property, stirring the imagination of is key. Property features are static until they are weaved into a story. Then they come alive. And
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Paul Walden, that’s me. Freelance copywriter in Melbourne. In the game since 2001. Agency background. Language lover. Covering everything from medical software to streetwear. Occasionally author of Hemingwayishly clipped sentences.