Establishing trust is key in all brand copywriting. But it becomes particularly important when the safety of your local population is at stake.
Israel-based Maavarim Group supply mine action, GIS, K9 and other homeland security services to countries affected by armed conflict. Theirs is a highly political environment, and they often deal with heads of state, military and NGO representatives who have English as a second language. So being tactful, using Plain English and guiding the reader through Maavarim’s different services is critical.
This is the international branding brochure I wrote for Maavarim.
Link to PDF on the right.
- Client Maavarim Group
- Industry Homeland security
- Media Brochure