Case studies are awesome marketing tools. They bring an editorial/scientific/decidedly-not-advertising feel that has the perfect appeal to prospect customers in research mode. And they give you plenty of opportunity to plug your core concepts as well as the finer points of your product.
Case studies are also hard to beat for making people identify with your brand. You can create case studies tailored to the specific needs of your different target groups. Whether they be hockey mums or engineers – people love reading about themselves! Present your product within the context of their reality, and you’ve come a long way.
As a Melbourne copywriter, I recommend my clients to keep a quiver of case studies whenever possible. Here’s an example one such case study. Not aimed at hockey mums, but at chainsaw-wielding loggers(!). It’s for DorsaVi, an Australian company specialising in medical wearables for workplace health and safety.
Link to PDF on the right.
- Client DorsaVi
- Industry Medical
- Media Case study