In the space of emerging and rapidly evolving technology, you can count on website visitors to need a lot of guidance. They might not even grasp the full scope of what it is that you’re selling, so you have to be careful about how you introduce selling points. Assume your customer’s point of view when structuring your website content. Explain main benefits before you dive into industry verticals and specific features. And leverage case studies to make the tech come alive.
This is what I did when delivering the communications strategy, copywriting and creative concepts for EyeRide, the world leader in military-grade mobile real-time remote supervision, control and communications systems.
Live view and raw copy in links on the right.