Winning by educating

Posted on 16 July, 2012 by Paul Walden

You might have the best product in the world; if the customers don't understand why that's so, sales will suffer. Should that be the case, look for the next opportunity to educate

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Your copywriter

Paul Walden, that’s me. Freelance copywriter in Melbourne. In the game since 2001. Agency background. Language lover. Covering everything from medical software to streetwear. Occasionally author of Hemingwayishly clipped sentences.