Stirring the imagination

Whether you’re selling off the plan or a finished property, stirring the imagination of is key. Property features are static until they are weaved into a story. Then they come alive. And once prospect customers have placed themselves into that story, they will start selling the property to themselves.

This is the brochure I wrote for Jim Raptis’s new 500-unit project WaterPoint Residences in Harbour Town.

Link to PDF on the right.


  • Client Raptis Group
  • Industry Real Estate Development
  • Media Investor Brochure
  • PDF