Reseller floor staff can do a lot for your sales – if they know to appreciate your product. But they are often young, casual employees who won’t necessarily be thrilled to study another product manual. So what to do?
When Joolca wanted to educate Anaconda store staff, I approached the assignment from far out on the left field. The result explains just why Anaconda customers will love Joolca’s flagship product, HOTTAP. What is more, it tells how HOTTAP can help staff sell more of all kinds of camping equipment.
I delivered concepts, copywriting and creative direction. Artwork produced by design studio Tricycle Developments.
Link to PDF on the right.
- Client Joolca
- Industry Consumer goods
- Media Training manual