I MAKE PEOPLE SELL YOUR PRODUCTS TO THEMSELVES

You don’t like to be told what to think. Neither do your customers. Strategic copywriting is the art of making readers think and feel something without their realising that you’re doing so. You put the proverbial dots just close enough for people to join. Then you let them make the decision.

To choose you.

SERVICES

Fill the customer’s mental field of view
with nothing but your strongest points
Strategy. All journeys start here.

 

Speak their language and
make new friends
Copywriting. The heartbeat of your marketing.

 

Gain followers
Thought leadership pieces. Your claim to the throne.

 

Look sharp
Editing and proofreading. For obvious reaschons.

YOU NEVER HAVE THEM AT HELLO

Let’s say that your partner is proposing that you move house. Would you be swayed by how well they choose their words when making poor arguments? You would not. The same applies to your customers.

This is why you judge all copy on two levels. You look at what it is saying. Then at how it’s worded.

Strategic copywriting says the right thing in the right way.

COPYWRITING IS ABOUT MORE THAN WORDS
(AND SOMETIMES IT’S NO WORDS AT ALL)

The goal of strategic copywriting isn’t to write pretty words. It’s to make people think and feel something. And everything they see and hear affects what they think and feel. So, as a strategic copywriter, I often deliver creative concepts (combining words and pictures) and weigh in on design as well as video and audio production.

GREAT IDEAS ARE FOOD FOR THOUGHT

I’ve helped build brands and grow sales for nearly 20 years now. But I have not done it alone. Copywriting is always a joint venture between myself and the client. We liaise closely on strategy, key messaging and creative concepts before I put pen to paper.

Here are some approaches that you might find inspiring.

CRINGE-WORTHY PHRASE, BUT HERE IT COMES:
I’M A “CLASSICALLY TRAINED” COPYWRITER

I graduated from the copywriting programme at Berghs School of Communication back in 2002. Berghs is the top feeder school for European agencies, and for good reason. It has been awarded best advertising school in the world at the Cannes Lions no less than seven times.

Advertising icon Steve Trygg actually tried to poach me from Berghs before I was done (he gave a sneaky lecture to scout for talent). But I chose to continue my studies whilst taking up work at Steve’s B2B agency SandbergTrygg. Fast-forward a couple of years, and I was hired by Australian agency Adpower (now defunct, but we had fun!) I’ve been a freelance strategic copywriter in Melbourne since 2011.

Long story short: I’m trained and experienced in working in creative teams, where the strongest idea wins. The copywriter may come up with the visual concept; the designer may come up with a great headline. What matters is outcome.

It bears repeating: I don’t just deal in words. I deal in thoughts and feelings.

CUSTOMER
TESTIMONIALS

HERE HE IS!

Call and book your complimentary 15-minute strategy and copywriting jam session to get the party started.

MELBOURNE