Paul is an absolute genius and a pleasure to work with. This is not my first contract with him and it won’t be the last. My kudos to him, particularly because I think our project is of the more challenging sort (we are building a brand with a story from scratch). If you are looking for the best, I wouldn’t hesitate!
I GIVE YOU WHAT
You have got a great product, but how are people to know? They are bombarded with marketing material, and they will only listen if they believe that you really understand their needs. Their reality. And that’s a reality that can be hard to see when standing in the proverbial forest of your business. You’re an expert on you. They’re not.
I build a bridge between you and the outsider.
LET’S TAKE IT
STEP BY STEP
From the factual message through information structure right down to tone of voice, vocabulary and punctuation, I provide you with rationales for why you should communicate in a certain way. I deliver branding and content strategy, information architecture, creative concepts and copywriting that are relevant and enticing to your most loyal fans and harshest critics. Your customers.
HERE’S WHAT I
WILL DELIVER
I do everything from very big jobs to relatively small ones. Behind-the-scenes stuff like research, analysis, conceptualisation, branding platforms, content strategy, SEO/SEM and user experience. And, of course, the creative concepts and copywriting for all your marketing units, such as:
- Website content
- Social media
- Brochures
- Print advertising
- Radio and video scripts
- Brand profiles
- E-commerce listings
- Product packaging
- Email campaigns
- Newsletters
- Sales letters
- Strategic plans
- Editorial content
- Press releases
- Business proposals
- User manuals
THIS IS HOW I
WILL DO IT
Before you get into the creative, someone has to do the research, analysis and conceptualisation to establish what are the strongest and most relevant messages and rhetorical structure. It can be you. It can be me. I deliver creative execution to client briefs, but I also start with a blank slate. You can simply ask me to produce content strategy and copywriting for a website about X. I will write the brief with you and guide you through the process all the way to the finish line, liaising with designers and developers as necessary.
WORK SAMPLES
After 20 years in this business, I’ve got more work samples than you can poke a proverbial at. I have chosen to feature the below projects as they might provide you with particularly valuable perspectives for your own business. Because 90% of copywriting isn’t about copy-writing. It’s about thinking.
CLIENTELE
My clients are an inspirational lot. They do just about anything. They dig mines out of the ground to open roads when the war is over. They create beautiful artwork and send it off into space on a rocket. They give you hot water on tap – in the Middle Of Nowhere. They find work for people and people for work. They make movies. They build houses. They plant trees in the concrete jungle. They sell real estate, fashion, tools, SaaS, IaaS, power generation, nutritional supplements, jewellery, furniture, fleet management systems, eBooks, eCards, meditation aids, medical hardware, medical software, electrical contracting services, bagels and aftermarket lighting for some of the world’s coolest sports cars. Among other things.
Yes, my clients are a motley crew. If they have anything in common, it’s probably their appreciation for the fact that I truly care about what they do. Whatever that may be.
CUSTOMER
TESTIMONIALS
We originally contacted Paul Walden for web and press release copy, and what we were given was razor-sharp. It led to high online conversion rates and landed us an interview with BRW. But, what’s more, the product analysis that Paul conducted as a matter of course was so good, we ended up making some major strategic shifts based on his advice. He really showed a passion for understanding our clients and us, and we now consider him the go-to guy for all our copywriting. We wholeheartedly recommend Paul Walden to anyone but our competitors.
Paul is wonderful. He is a sharp and interesting person to deal with; while he is a professional and excellent copywriter to work together. Reading his copy is an enjoyable experience. We are lucky to find him for our project; we have received not just super copywriting but also expert advice on our content creation process. I enjoy working with Paul who listens, contributes and then delivers good results. Thank you very much!
Paul is definitely a professional at what he does. He added great value to my businesses by writing excellent product descriptions as well as delivering great ideas for the new concept of our website layout. Recommended!
Paul Walden has been instrumental in our rapid growth. His commitment to results and efficiency comes through in everything he does. The very intentional approach he brings to his copy and the advice he gives helps keep us focused on the things that matter to our business. I would certainly recommend Paul to any company looking to supercharge their advertising.
Paul was extremely easy to work with. Effort, communication, quality… all 100%. He was very easy to communicate with, and he deeply understood what our organization was trying to accomplish. I would highly recommend and anticipate working with him again.
CONTACT
DETAILS
Got a project that you would like to discuss? Call me today, and we’ll throw around some ideas for starters.