Paul is an absolute genius and a pleasure to work with. This is not my first contract with him and it won’t be the last. My kudos to him, particularly because I think our project is of the more challenging sort (we are building a brand with a story from scratch). If you are looking for the best, I wouldn’t hesitate!
You don’t like to be told what to think. Neither do your customers. Strategic copywriting is the art of making readers think and feel something without their realising that you’re doing so. You put the proverbial dots just close enough for people to join. Then you let them make the decision.
To choose you.
SERVICES
Strategy.
All journeys start here.
Copywriting.
The heartbeat of your marketing.
Thought leadership pieces.
Your claim to the throne.
Editing and proofreading.
For obvious reaschons.
Strategy.
All journeys start here.
Copywriting.
The heartbeat of your marketing.
Thought leadership pieces.
Your claim to the throne.
Editing and proofreading.
For obvious reaschons.
YOU NEVER HAVE THEM AT HELLO
Let’s say that your partner is proposing that you move house. Would you be swayed by how well they choose their words when making poor arguments? You would not. The same applies to your customers.
This is why you judge all copy on two levels. You look at what it is saying. Then at how it’s worded.
Strategic copywriting says the right thing in the right way.
COPYWRITING IS ABOUT MORE THAN WORDS
(AND SOMETIMES IT’S NO WORDS AT ALL)
The goal of strategic copywriting isn’t to write pretty words: it’s to make people think and feel something. And everything they see and hear affects what they think and feel. So, as a strategic copywriter, I often deliver creative concepts—combining words and pictures—and weigh in on design as well as video and audio production.
GREAT IDEAS ARE FOOD FOR THOUGHT
I’ve helped build brands and grow sales for nearly 20 years now. But I haven’t done it alone—copywriting is always a joint venture. Together, we liaise closely on strategy, key messaging and creative concepts before I put pen to paper.
Here are some approaches that you might find inspiring:
CRINGE-WORTHY PHRASE, BUT HERE IT COMES:
I’M A “CLASSICALLY TRAINED” COPYWRITER
I graduated from the copywriting programme at Berghs School of Communication back in 2002. Berghs is the top feeder school for European agencies, and for good reason. It’s been awarded best advertising school in the world at the Cannes Lions no less than seven times.
Advertising icon Steve Trygg actually tried to poach me from Berghs before I was done (he gave a sneaky lecture to scout for talent). But I chose to continue my studies whilst taking up work at Steve’s B2B agency SandbergTrygg. Fast-forward a couple of years, and I was hired by Australian agency Adpower (now defunct, but we had fun!). I’ve been a freelance strategic copywriter in Melbourne since 2011.
Long story short: I’m trained and experienced in working in creative teams, where the strongest idea wins. The copywriter may come up with the visual concept; the designer may come up with a great headline. What matters is outcome.
It bears repeating: I don’t just deal in words. I deal in thoughts and feelings.
CUSTOMER
TESTIMONIALS
We originally contacted Paul Walden for web and press release copy, and what we were given was razor-sharp. It led to high online conversion rates and landed us an interview with BRW. But, what’s more, the product analysis that Paul conducted as a matter of course was so good, we ended up making some major strategic shifts based on his advice. He really showed a passion for understanding our clients and us, and we now consider him the go-to guy for all our copywriting. We wholeheartedly recommend Paul Walden to anyone but our competitors.
Paul is wonderful. He is a sharp and interesting person to deal with; while he is a professional and excellent copywriter to work together. Reading his copy is an enjoyable experience. We are lucky to find him for our project; we have received not just super copywriting but also expert advice on our content creation process. I enjoy working with Paul who listens, contributes and then delivers good results. Thank you very much!
Paul is definitely a professional at what he does. He added great value to my businesses by writing excellent product descriptions as well as delivering great ideas for the new concept of our website layout. Recommended!
Paul Walden has been instrumental in our rapid growth. His commitment to results and efficiency comes through in everything he does. The very intentional approach he brings to his copy and the advice he gives helps keep us focused on the things that matter to our business. I would certainly recommend Paul to any company looking to supercharge their advertising.
Paul was extremely easy to work with. Effort, communication, quality… all 100%. He was very easy to communicate with, and he deeply understood what our organization was trying to accomplish. I would highly recommend and anticipate working with him again.
HERE HE IS!
Paul Walden
Strategic Copywriter